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Latest Jobs

Digital Marketing Specialist needed

anergos jobs

Digital Marketing Specialist – Limassol

Key Duties

  • Search Engine Optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
  • Pay per Click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results on Google and Bing. Managing budgets and choosing the right keywords to be value on money and bringing relevant traffic to the website.
  • Email Marketing: create, modify and schedule email marketing campaigns, manage mailing lists and keep them clean; analyze delivery/open/click rates, as well as conversions and customer information.
  • Tracking and Banner management: manage an existing tacking and ad serving software to provide correct and sufficient media resources/types for websites advertising our company, report on all available statistics such as clicks, conversions and analyze most efficient traffic sources.
  • Social Media Marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, LinkedIn and Instagram.

Responsibilities

  • creating and uploading copy and images for the organization’s website;
  • creating and scheduling email marketing campaigns;
  • providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
  • researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
  • accommodating all existing tracking sources into one silo, such as Google Analytics;
  • cooperating with designers to build website banners and assisting with web visuals;
  • communicating with clients, partner networks and other advertising sources;
  • conducting key word research and web statistics reporting;
  • contributing to social media engagement and brand awareness campaigns;
  • using web analytics software to monitor performance of client websites and make recommendations for improvement;
  • contributing to company and industry blogs and managing e-communications;
  • assisting with paid media including liaising with digital advertising agencies;
  • changing the website content with relevance to marketing needs;
  • developing and integrating content marketing strategies;
  • keeping up to date with current digital trends;
  • being social and friendly part of the team;

Requirements

  • Minimum (BSc) Bachelor’s degree in Marketing or closely related field;
  • Other qualifications that are a must have:
    • Google Analytics Certified;
    • Google AdWords and Bing Ads Certified;
    • Any additional are advantage;
  • Basic knowledge of HTML and Tacking Domains;
  • Strong knowledge of visitor tracking; tacking domains and links
  • Understanding of tacking cookies and APIs

Email: hr@fihasa.com

 

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